SELLING A HOUSE IN WASHINGTON STATE

STEPS TO SELLING SUCCESS AND UNIQUE MARKETING STRATEGY

STEPS TO SELLING A HOUSE


We take care of the uncertainty of selling a house in Washington state, when you hire The Madrona Group.

We take it all the way to closing, and beyond. We don’t just want to be your agent for this transaction…We want to be your real estate resource for life.

Along this journey we continue to perfect the formula for ensuring that we get the most money possible in the sale of a home and sell it as quickly as possible with the highest likelihood to close.

Our business is built upon referrals from satisfied clients who refer their friends and family to us.

Below you will find a breadth of information on how to sell your house in Washington state.

TABLE OF CONTENTS

THE 3 P's TO SELLING YOUR HOME

1. PRESENTATION

  • Establish an emotional connection

2. PROMOTION

  • Web Marketing

3. PRICE

  • Based on Sold Comparables

THE FIRST STEP TO SELLING YOUR HOUse is DETERMINING THE MARKET VALUE

If you want to know about selling a house in WA, you need to know what its current market value is. It is not possible to get a truly accurate home valuation using internet pricing tools. The companies that offer this service will be the first to tell you that instant online home prices can be +/- 20% of the actual value.

Simply click the button below and complete the survey and we will take your information and schedule a 5 minute no obligation home price consultation to extrapolate what buyers have paid for comparable homes in your neighborhood to help determine how much your home is worth and what you could expect to net from the sale of your home.

SCHEDULE MY PRICE CONSULTATION

ONLINE PRICE ESTIMATE

Get an instant online home price estimation by clicking the button below.

INSTANT HOME VALUATION

YOU WANT YOUR HOME SOLD FAST AND FOR THE MOST MONEY

 
OUR PROMISE TO YOU

The Madrona Group takes marketing your home very seriously.

We only have 1 shot to list a property and generate the buzz to attract multiple ready, willing and able buyers to a home.

When multiple buyers are interested in purchasing a home then we increase the demand. An increase in demand equals an increase in price and urgency.

We Promise To Make A Big Deal Out Of Selling Your Home!

Read Below To Find Out How

 

THE SELLER LISTING LAUNCH

HOME TOUR

It all starts with a tour of the home where we document the features and condition of the potential new listing.

Tour The Home
Complete a Comparable Market Analysis

COMPERATIVE MARKET ANALYSIS

We generate a Comparative Market Analysis (CMA) based on what comparable homes are currently selling for along with the features and condition of the home to determine a value.

SETTING THE PRICE

The accuracy of this step is critical and will set the stage for the whole process.  We will sit down with the clients and determine a sales price that we all agree on.  

agree on a sales price
Pick a listing date

PICKING A LAUNCH DATE

Together with our clients we determine a launch date that will maximize our goals.  Giving enough time to complete any updates or repairs that might be needed.  We generally like to go on market on a Thursday evening to ensure the listing is at the top of the search for weekend open house visitors.

CURB APPEAL

We will give our evaluation of what is necessary to get the home ready for market. This step varies from listing to listing and can be as simple as hiring a cleaner.  Together with our clients we agree on what work will be done, if any, and if they need any assistance finding service providers. Learn more about Curb Appeal.

work on curb appeal
Stage the house

HOME STAGING

Together with our clients we will agree if home staging would be beneficial for the sale of the home.  Staging can be as simple as decluttering or as complex as decorating an entire house.  We also offer Virtual home staging by adding furniture to the home images.

HD PHOTOGRAPHY

We hire and schedule a professional HD photographer to take world class photos of the home, using a drone when beneficial. When potential buyers are looking at online searches they set a parameter of what they are willing to buy, but they decide what houses they will tour based on the pictures.

Hire Professional Photographer

3D VIRTUAL TOUR

We hire and schedule a Matterport 3D virtual tour of the home.  Often times when buyers are looking at homes they are coming from overseas or even across the continent.  Giving them the ability to tour the home virtually could bring more buyers to the sale.

SIGNAGE

We order and have installed a large yard arm sign in the front yard.  We place multiple directional signs around the neighborhood.  We place a new listing a board sign with open house times in front of the listing.

John L Scott Ballard | Madrona Group Real Estate Signs
Printed Real Estate Marketing Material

FLYERS, MAILERS, DOORHANGERS

We create, print and mail custom printed materials for each new listing.  Double sided color flyers.  Just listed postcards mailed to the neighborhood.  And a hardbound cover for your CMA.

POST TO MLS, ZILLOW & REDFIN

Once the launch date arrives we input the listing into the MLS, Zillow, Redfin, John L Scott, and all other syndicated real estate search tools.  We write a meaningful marketing description, post as many images as allowed, post a walk through video to Zillow, and add a link for virtual tour.

Listing Syndication
Custom Listing Website

CUSTOM PROPERTY WEBSITE

We create a custom single property website for each new listing.  The site is hosted on this website and displayed on the home page for our 1,500 monthly visitors.   

SOCIAL MEDIA MARKETING

We post your home to our 1,000 Facebook Fans, our 600 Twitter Followers, our 400 Instagram Followers, Email to our 4,500 Email Subscribers, Publish to our Youtube Channel and post to our 6,000 monthly viewers on our blog.
Social Media Marketing and Advertising
Digital Advertising

DIGITAL ADVERTISING

We create a Walkthrough video tour of your home and run demographically targeted ads to home buyers on Facebook, Youtube and Google.

OPEN HOUSE

Open Houses have just been authorized again with a maximum of 10 people.  We hold the house open for the public during the weekend. We market the open house on Craigslist, Facebook, Redfin, Zillow, and the MLS.
Open House
Review Any Offers

REVIEW OFFERS

We analyze the current conditions of the market and determine if you would be better off by accepting offers as they come or waiting for an offer review date.  After we receive an offer(s) we discuss what your best option would be.

THE MADRONA GROUP LISTING SERVICE TIMELINE

HERE ARE SOME COMMON STEPS TO SELLING YOUR House in Washington State


SELL BEFORE YOU BUY

Preparing your Home for Market

Well before you’re ready to plant that “For Sale” sign in your front yard, there is work to be done to prepare your home for sale. Remember how keen your eye was to every small detail and defect in the houses you saw as a buyer? Now that door to your bedroom that never quite closed properly or that leaky faucet that you never got around to fixing will be seen by a potential buyer with that same keen eye.

Start making the obvious repairs today – even if you don’t plan to sell until a year from now. These repairs can cost money and take time. Plus fixing it now will allow you to enjoy the results before it’s time to move out.

If you plan on doing some improvements before the sale, the best place to start is where the buyers start: at your curb. Potential buyers base a large part of their decision on a property’s “curb appeal,” so make yours say something positive. That means a tidy front yard, a house with well-painted trim, a tidy driveway and a clear, welcoming entryway.

Inside, the biggest return on your investment continues to be improvements to the kitchen, followed closely by improvements to the master bedroom. If you’re making these improvements shortly before selling the house, consider painting and decorating the rooms in neutral colors, the most appealing choice to the greatest number of potential buyers.

Inside and outside, start reducing the clutter. When it comes time to show your home, less will mean more. Potential buyers don’t want to see how your closets overflow with clothes, how every room feels cramped with furniture, or how the yard is difficult to maneuver with that rusty swing set in the way. So downsize now; it not only will make the preparation for showing your home easier, it also will make packing for your move faster and it makes selling a house a breeze.

Don't forget about the some of the Hidden Costs of Selling your Home.

  1.  Getting the home ready for market - We Project Manage
  2. Professional Home Staging - On Us
  3. Professional Photography - On Us
  4. Unforseen Repairs After Inspection - Negotiation Skills Can Negate
  5. Seller Concessions - Negotiation Skills Can Negate
  6. Legal and Admin Fees - Minimal


Often times when we are considering a move we find ourselves in a position where we need the funds from selling a house before we can buy a new home.

If that is the case with you ask us about a few options that are available to you:

  • Rent Back On Your Current Home
  • Bridge Loans
  • Equity Access Loan
  • Buying Contingent or Pending

START LOOKING AT LISTINGS

CONNECT WITH US

About selling your house in Washington State or any other real estate needs.


Joe Kiser
(206) 351-0543

Jason Fox
(425) 299-8454

THE MADRONA GROUP 

6622 173rd PL SW
Lynnwood, WA 98037

(206) 899-5155

[email protected]
www.TheMadronaGroup.com

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