HOW TO SELL A HOUSE IN WASHINGTON STATE

STEPS TO SELLING SUCCESS AND UNIQUE MARKETING STRATEGY

SELLING YOUR PUGET SOUND AREA HOME


We take care of the question of how to sell a house in Washington State. When you hire The Madrona Group to sell your home, we take it all the way to closing, and beyond. We don’t just want to be your agent for this transaction…We want to be your real estate resource for life.

Our business is built upon referrals from satisfied clients who refer their friends and family to us.

Below you will find information on how to sell your home.


TABLE OF CONTENTS

THE 3 P’s TO SELLING YOUR HOME

1. PRESENTATION

  • Establish an emotional connection

2. PROMOTION

  • Web Marketing

3. PRICE

  • Based on Sold Comparables

THE FIRST STEP TO SELLING YOUR HOME IS DETERMINING THE MARKET VALUE

SCHEDULE MY PRICE CONSULTATION

If you want to know how to sell a house in Washington State, you need to know what its current market value is. It is not possible to get a truly accurate home valuation using internet pricing tools. The companies that offer this service will be the first to tell you that instant online home prices can be +/- 20% of the actual value.

Simply click the button below and complete the survey and we will take your information and schedule a 5 minute no obligation home price consultation to extrapolate what buyers have paid for comparable homes in your neighborhood to help determine how much your home is worth and what you could expect to net from the sale of your home.

ONLINE PRICE ESTIMATE

Get an instant online home price estimation by clicking the button below.

INSTANT HOME VALUATION

NEW SELLERS WELCOME KIT

Find out what our Unique Value Proposition is for Home Sellers.

YOU WANT YOUR HOME SOLD FAST AND FOR THE MOST MONEY

 
OUR PROMISE TO YOU

The Madrona Group takes marketing your home very seriously.

We only have 1 shot to list a property and generate the buzz to attract multiple ready, willing and able buyers to a home.

When multiple buyers are interested in purchasing a home then we increase the demand. An increase in demand equals an increase in price and urgency.

We Promise To Make A Big Deal Out Of Selling Your Home!

Read Below To Find Out How

 

THE SELLER LISTING LAUNCH

HOME TOUR

It all starts with a tour of the home where we document the features and condition of the potential new listing.

COMPERATIVE MARKET ANALYSIS

We generate a Comparative Market Analysis (CMA) based on what comparable homes are currently selling for along with the features and condition of the home to determine a value.

SETTING THE PRICE

The accuracy of this step is critical and will set the stage for the whole process.  We will sit down with the clients and determine a sales price that we all agree on.  

PICKING A LAUNCH DATE

Together with our clients we determine a launch date that will maximize our goals.  Giving enough time to complete any updates or repairs that might be needed.  We generally like to go on market on a Thursday evening to ensure the listing is at the top of the search for weekend open house visitors.

CURB APPEAL

We will give our evaluation of what is necessary to get the home ready for market. This step varies from listing to listing and can be as simple as hiring a cleaner.  Together with our clients we agree on what work will be done, if any, and if they need any assistance finding service providers. Learn more about Curb Appeal.

HOME STAGING

Together with our clients we will agree if home staging would be beneficial for the sale of the home.  Staging can be as simple as decluttering or as complex as decorating an entire house.  We also offer Virtual home staging by adding furniture to the home images.

HD PHOTOGRAPHY

We hire and schedule a professional HD photographer to take world class photos of the home, using a drone when beneficial. When potential buyers are looking at online searches they set a parameter of what they are willing to buy, but they decide what houses they will tour based on the pictures.

3D VIRTUAL TOUR

We hire and schedule a Matterport 3D virtual tour of the home.  Often times when buyers are looking at homes they are coming from overseas or even across the continent.  Giving them the ability to tour the home virtually could bring more buyers to the sale.

SIGNAGE

We order and have installed a large yard arm sign in the front yard.  We place multiple directional signs around the neighborhood.  We place a new listing a board sign with open house times in front of the listing.

FLYERS, MAILERS, DOORHANGERS

We create, print, mail and hang custom printed materials for each new listing.  Double sided color flyers.  Just listed postcards mailed to the neighborhood.  Open House invitation door hangers

POST TO MLS, ZILLOW & REDFIN

Once the launch date arrives we input the listing into the MLS, Zillow, Redfin, John L Scott, and all other syndicated real estate search tools.  We write a meaningful marketing description, post as many images as allowed, post a walk through video to Zillow, and add a link for virtual tour.

CUSTOM PROPERTY WEBSITE

We create a custom single property website for each new listing.  The site is hosted on this website and displayed on the home page for our 1,500 monthly visitors.   

SOCIAL MEDIA MARKETING

We create a custom Facebook Ad that is delivered to 10K plus viewers.  We post the home to our 350 Facebook Fans, our 600 Twitter Followers, our 250 Instagram Followers, Email to our 900 Email Subscribers, and Publish to our Youtube Channel.

OPEN HOUSE

We start Friday morning by inviting all the Lynnwood John L. Scott Realtors to tour the home.  We hold the house open for the public both Saturday and Sunday from 1-4pm with refreshments.  Walk the neighborhood Friday afternoon and invite the neighbors.  We market the open house on Craigslist, Facebook, Redfin, Zillow, and the MLS.

REVIEW OFFERS

We analyze the current conditions of the market and determine if you would be better off by accepting offers as they come or waiting for an offer review date.  After we receive an offer(s) we discuss what your best option would be.

HOME SELLING RESOURCES

DOWNLOAD THE HOME SELLERS GUIDE

HOME PRICING TOOLS

Enter Your Name and Email Below To Download The Free Guide

Download Seller Report

INSTANT HOME VALUE

Get an instant home valuation report

ESTIMATED HOME VALUE

TRUE MARKET VALUE

Schedule a home tour and Comparative Market Analysis

CURRENT MARKET VALUE

THE MADRONA GROUP LISTING SERVICE TIMELINE

NEW SELLERS WELCOME KIT

Find out what our Unique Value Proposition is for Home Sellers.

HERE ARE SOME COMMON STEPS TO SELLING YOUR HOME

Preparing your Home for Market

Well before you’re ready to plant that “For Sale” sign in your front yard, there is work to be done to prepare your home for sale. Remember how keen your eye was to every small detail and defect in the houses you saw as a buyer? Now that door to your bedroom that never quite closed properly or that leaky faucet that you never got around to fixing will be seen by a potential buyer with that same keen eye.

Start making the obvious repairs today – even if you don’t plan to sell until a year from now. These repairs can cost money and take time. Plus fixing it now will allow you to enjoy the results before it’s time to move out.

If you plan on doing some improvements before the sale, the best place to start is where the buyers start: at your curb. Potential buyers base a large part of their decision on a property’s “curb appeal,” so make yours say something positive. That means a tidy front yard, a house with well-painted trim, a tidy driveway and a clear, welcoming entryway.

Inside, the biggest return on your investment continues to be improvements to the kitchen, followed closely by improvements to the master bedroom. If you’re making these improvements shortly before selling the house, consider painting and decorating the rooms in neutral colors, the most appealing choice to the greatest number of potential buyers.

Inside and outside, start reducing the clutter. When it comes time to show your home, less will mean more. Potential buyers don’t want to see how your closets overflow with clothes, how every room feels cramped with furniture, or how the yard is difficult to maneuver with that rusty swing set in the way. So downsize now; it not only will make the preparation for showing your home easier, it also will make packing for your move faster.


And that is how to sell a house in Washington State.

CONNECT WITH US


THE MADRONA GROUP 
John L. Scott Lynnwood

19221 36th Ave W #106
Lynnwood, WA 98036

(206) 351-0543

[email protected]
www.TheMadronaGroup.com

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