Build a Real Estate Business You Actually Want to Own
You bring the ambition. John L. Scott brings the reach, technology and consumer brand. The Madrona Group brings the local leadership, contract support, training and systems that help you turn all of that into a business.
No recruiting pressure. No vague promises. We will show you the support, costs, systems and culture so you can make a smart decision.
Productivity is not an accident
The brand and support only matter if brokers can turn them into stronger businesses. These numbers are why the rest of the story is worth hearing.
Madrona Group award winners
Thirty-nine percent of our brokers earned John L. Scott production awards in 2025.
Transactions per broker
John L. Scott ranks No. 3 nationally for transactions per broker in the cited RISMedia Power Broker reporting.
Years in Northwest real estate
John L. Scott brings more than nine decades of regional experience, infrastructure and consumer recognition.
A regional platform. A local team that helps you use it.
You receive the reach and infrastructure of John L. Scott with hands-on leadership from people who work alongside you.
John L. Scott
Brand reach, technology, marketing, compliance and a 90+ year Northwest network.
The Madrona Group
Accessible leaders, live training, practical systems and help when a transaction gets difficult.
The advantage is not choosing between scale and support. It is having both.
Who tends to do well here?
The goal is not to recruit everybody. It is to find brokers who will use the environment and make the environment better.
Self-directed but coachable
You want to own your business, but you are willing to use systems, ask questions, attend training and hear honest feedback.
Client-first and contract-minded
You care about communication, deadlines and doing the job correctly—not simply getting a signature and hoping the transaction behaves.
Collaborative, not territorial
You are willing to share ideas, help another broker and ask for help before a manageable issue becomes an expensive problem.
This may not be the right brokerage for everyone
If you want leads handed to you without consistent prospecting, avoid accountability or view every other broker as competition, you probably will not enjoy how we operate. Better to know that before you transfer.
Where are you in your real estate career?
Newly licensed
You need structure, contract education, scripts, open-house experience, accountability and someone available when the textbook stops matching the transaction.
Experienced broker
You may need better presentations, stronger marketing, leadership access, a cleaner operating system and fewer hours spent rebuilding tools that should already exist.
Team or growth-minded producer
You need clarity around roles, lead flow, support, recruiting, ownership opportunities and whether the company can grow with you.
Your first 90 days should create momentum—not more confusion
The goal is to get fully connected, build your business foundation, practice the actual job and create a weekly routine you can repeat.
Get fully connected
Complete licensing, NWMLS, Matrix, Transaction Desk and Supra setup. Activate your John L. Scott email, website, MyDesk tools and Madrona Group systems.
Build your business foundation
Add your first 100 contacts to Engage CRM, turn on Property Tracker and market updates, update your online profiles and let your sphere know you are open for business.
Learn to represent clients
Personalize buyer and seller presentations, practice consultations and CMAs, learn the forms, host open houses and begin working through real client scenarios.
Build a repeatable routine
Track conversations and follow-up, review your pipeline, keep hosting open houses and adjust the plan based on what is producing appointments.
You should always know where to go for training, practice and accountability
Training that happens in the room
Live instruction, practical questions and real situations—worked through with people who know the business.
We do not tell you to “work your sphere.” We show you what to do today.
Seed to Sold is our in-house course built around The Madrona Method: 14 Systems for Real Estate Success. It takes a business that can feel random and turns it into work you can track, practice and improve.
Create conversations
Conversations, Follow-Up, Marketing, Trends and Community systems.
Serve clients well
Buyer, Seller and Transaction systems—including consultations, contracts and communication.
Run the business
Time, Money, Technology and Training systems so the business does not run you.
Stay healthy and scale
Health and Team systems for sustainability, delegation and long-term growth.
The blunt truth: there is no clock to punch. That freedom is exactly why discipline matters. Every conversation, follow-up, training and open house is another brick in the business you are trying to build.
Ask About Seed to Sold
One connected stack. Two platforms with different jobs.
John L. Scott MyDesk provides the company technology, marketing and client tools. MadronaResources.com organizes The Madrona Group’s local training, templates, schedules, contacts and operating resources.
Three high-impact tools brokers can put to work immediately
Make the marketing look polished
Canva Enterprise gives brokers premium design tools and templates for listings, presentations, social media and client marketing.
Move through everyday work faster
Copilot AI helps brokers draft, summarize, organize and work through routine tasks without starting from a blank page.
Showcase
Give sellers something they can see
Zillow Showcase gives eligible listings an elevated presentation with immersive media and stronger property storytelling.
Your local broker resource hub
When you need the schedule, the right presentation, a quick link or the answer to “who do I contact?”—this is where you go.
John L. Scott’s Zillow relationship gives brokers access to Showcase
Showcase turns an eligible listing into a richer Zillow presentation with professional media, interactive floor plans and more ways for buyers to experience the home.
Available on eligible John L. Scott listings.
Build the business model that fits your goals
Some brokers want to build a personal brand and operate independently. Others want team structure, shared accountability and a clearer path into appointments. Experienced producers may want to build or expand their own team.
Independent broker
Keep your voice, client relationships and business identity while using the company’s systems, leadership and support.
Team environment
Work within a more structured model when shared lead opportunities, accountability and collaboration better fit your stage.
Build your own team
Once your personal systems and production are stable, we can help you think through roles, leadership and scalable operations.
Leadership and ownership paths
Growth can eventually include mentoring, management, team leadership and ownership conversations when the fit and timing are right.
Local lending partners who understand the contract clock
Brokers and clients are free to choose any lender. We maintain relationships with responsive local lenders because financing preparation and communication can make or break a transaction.
Priority Home Lending
Buyer-financing education, preapproval strategy and transaction communication with Dave Bryce and his lending team.
Evergreen Home Loans
Personalized mortgage guidance, application-to-closing support and responsive communication with Luke Zender.
What the brokerage supports—and what remains yours
We support
- Compliance, contracts and managing-broker guidance
- Training, presentations and business systems
- Marketing resources and technology
- Transaction and listing coordination options
- Leadership access and problem solving
- A community of brokers who share ideas
You own
- Your conversations and daily lead production
- Your follow-up and database relationships
- Your preparation before appointments
- Your client communication and professional judgment
- Your schedule, standards and reputation
- The decision to use the tools and training available
Training matters. So do the people sitting next to you.
Culture shows up in the small moments: asking a contract question, celebrating another broker, sharing an idea, showing up for training and enjoying the people you work with.
What people say after they join
“I’ve had the opportunity to work with several companies throughout my real estate career. With great confidence I can say The Madrona Group is a fantastic place to grow both professionally and personally. From the moment I joined, I was welcomed into a supportive and dynamic team that is forward thinking, innovative and well organized. Our company takes the time to find individuals who align with its core values, ensuring a great cultural fit.
Leadership is highly engaged, providing ongoing support, training, and mentorship to help each broker succeed. One of the standout aspects of The Madrona Group is the strong emphasis on work-life balance as well as career development. Whether you’re new to real estate or an experienced broker, there are ample opportunities to learn, grow, and take on new challenges.
If you’re looking for a company with unrivaled values, a positive work environment, and excellent growth potential, I highly recommend The Madrona Group.”
“At John L. Scott Westwood, we’re fortunate to have Joe and Jason as our company owners. Their leadership fosters a supportive, motivating environment that helps us grow our real estate careers. Jason is tech-savvy and encourages brokers to strengthen their online presence, sharing insights on trends and tools to keep us ahead. Joe focuses on preparing agents for the day-to-day, offering practical guidance for both new and experienced professionals.
Together, they provide valuable training, keep us current on industry changes, and are always available for support—whether it’s contracts, marketing, or business planning. Most importantly, they’re genuinely invested in our success, both professionally and personally. After 24 years in real estate, their leadership has reignited our business. We’re proud to be part of this team, and wouldn’t want to be anywhere else.”
“Joining The Madrona Group was not a decision I made lightly—it took time, reflection, and trust in the process. Never once did I feel pushed or pressured, and when I was finally ready to take the leap, I was met with nothing but support.
From the very beginning, I felt embraced by an atmosphere of kindness, inclusivity, and collaboration. Joe and Jason put so much heart into expansive training and professional growth, and they’re always going above and beyond to ensure we feel supported every step of the way with any questions or challenging transactions we bring to them.
Being part of John L. Scott, The Madrona Group feels like much more than just hanging your license at a brokerage—it feels more like being part of a community that genuinely wants to see each other succeed. I’m grateful to be surrounded by such hardworking, knowledgeable, and generous people, and I couldn’t be happier with my decision.”
“Stepping into real estate can be overwhelming, but The Madrona Group makes it easier by truly investing in their agents. Their leadership, support, and commitment to growth have been key to my success. TMG strikes the perfect balance—not too big, not too small—ensuring there’s always a fellow agent available to collaborate. The culture is built around equipping agents with the tools, training, and mentorship needed to thrive.
From online forms classes to accountability groups and ongoing mentorship, there’s always something happening to help agents grow. TMG continually evolves with the industry, providing top-tier support, technology, and staff to enhance both the agent and client experience.”
“Working with The Madrona Group has been an incredible experience. The support, resources, and leadership within the brokerage create an environment that fosters both personal and professional growth. From cutting-edge marketing tools to ongoing training and mentorship, they provide everything needed to thrive in this competitive industry. One of the things I appreciate most is the collaborative culture.
Everyone is willing to share insights and strategies, which makes problem-solving and transaction management much smoother. Additionally, the leadership genuinely cares about our success, ensuring we have the right tools and guidance to reach our goals. The brokerage’s reputation, strong market presence, and commitment to excellence make it an ideal place for real estate professionals looking to elevate their careers.
I’m proud to be a part of this team that I now call my family and would highly recommend John L. Scott The Madrona Group to any agent seeking a supportive and growth-oriented environment.”
“Joining The Madrona Group has been an incredible experience. From day one, I felt welcomed and supported by a team that genuinely cares about its brokers. Jason Fox and Joe Kiser have built a culture of collaboration, growth, and integrity—where everyone is encouraged to succeed.
The training, mentorship, and tools available make it easy to stay ahead in this business, and the support from leadership is unmatched. On top of that, work-life balance is actually valued, which is rare in real estate. I’m so grateful to be part of this team and highly recommend The Madrona Group to any broker looking for a place to thrive.”
Give exceptional listings the presentation they deserve
John L. Scott’s Exceptional Homes program supports distinctive and higher-end listings with elevated marketing, presentation and exposure. Leading Real Estate Companies of the World, Luxury Portfolio and relocation resources expand the network available to brokers and clients.
The tools matter, but the broker still has to price, prepare, launch and negotiate well. The advantage is having a stronger platform ready when the property deserves more than standard marketing.
When a deal gets weird, you need somebody who answers
Leadership matters most when a pricing decision, inspection problem, financing issue or contract deadline cannot wait for next month’s meeting.
You should understand the complete economics
Compensation, fees and support packages can vary by office, production level and whether you work independently or on a team. We will review the actual numbers before you make a decision.
That conversation should include what you pay, what is optional and what support is included—not just a commission split taken out of context.
Let’s compare what you have with what you need next
Bring the questions you actually care about: money, leads, training, contract support, technology, teams, ownership or whether anybody will answer when you need help.
Frequently asked questions
Explore our detailed Careers FAQs for practical answers about joining The Madrona Group, building your business and choosing the support that fits your goals.
- Is The Madrona Group a Good Brokerage for New Real Estate Brokers?
- What Training Does The Madrona Group Provide Real Estate Brokers?
- Does The Madrona Group Provide Real Estate Leads?
- What Marketing and Technology Does The Madrona Group Provide?
- How Do Commission Splits and Fees Work at The Madrona Group?
- Do Madrona Group Brokers Have to Work From an Office?
- Can Experienced Real Estate Brokers Join The Madrona Group?
- Is It Confidential to Talk to Another Real Estate Brokerage?
- Does The Madrona Group Have a Broker Referral Program?
- What Benefits Do Madrona Group Brokers Receive When Selling Their Own Home?
- Do I Need a Washington Real Estate License Before Choosing a Brokerage?
- What Happens When I Talk With The Madrona Group About Joining?
Explore the Careers FAQ library →
Does The Madrona Group work with newly licensed brokers?
Yes. New brokers need structure, contract education, accountability and accessible leadership. The exact office or team path depends on location, goals and available support.
What training is available?
The weekly rhythm includes morning huddles, Tuesday sales meetings with lead production and forms education, Thursday roleplay and optional JLS Engage Office Hours, and Friday Seed to Sold training. Recordings and resources remain available through MadronaResources.com.
Do I have to join a team?
No. Brokers can work independently, join a team when that structure makes sense or eventually build their own team. The right model depends on experience, goals and the support available at the office.
What is the difference between MyDesk and MadronaResources.com?
MyDesk is the John L. Scott company platform for email, website tools, Engage CRM, Property Tracker, market updates, presentations, training and company programs. MadronaResources.com is The Madrona Group’s local hub for presentations, trackers, recordings, checklists, technology walkthroughs and The Madrona Method.
Does the brokerage provide leads?
Lead opportunities vary by office and team, but no broker should build a business that depends entirely on leads being handed over. We teach conversations, follow-up, open houses, database development, marketing and referral systems so brokers can create production they control.
What contract support is available?
Brokers have managing-broker guidance, training, compliance resources and transaction support. Newer brokers receive closer review while they build experience. Exact contacts vary by office.
What technology do brokers receive?
John L. Scott provides MyDesk, Engage CRM, Property Tracker, market updates, Cloud CMA, Canva Enterprise, Microsoft Copilot AI, website resources, the JLS app, company training and eligible Zillow Showcase access. The Madrona Group adds local presentations, trackers, training recordings and practical technology walkthroughs.
Can I have a confidential conversation before making a move?
Yes. The initial conversation is confidential and designed to compare your goals, current setup, economics and support needs. There is no obligation to transfer.
What Is Your Why?
This presentation stays at the bottom of the page so recruiters can open it quickly during a conversation, meeting or recruiting event.